H.E.R. Cosmetics by Toya is more than beauty—it's a movement.

Founded by salon owner, minister, and beauty industry trailblazer Toya Wright, H.E.R. stands for Healing, Empowerment, and Restoration—three pillars that have shaped her journey and now fuel a brand created to inspire yours.

Born from a desire to speak life and confidence into every woman, H.E.R. Cosmetics is where outer beauty meets inner transformation. Every product—from bold lipsticks to soft-glow glosses—is named with purpose, affirmations, and scriptures that remind you of your worth, your strength, and your power.

We believe that makeup shouldn't just cover—it should uncover.

Uncover joy. Uncover boldness. Uncover the healed, whole, and empowered woman within.

Whether you're walking through healing, standing in your power, or rising from a place of restoration, H.E.R. was created for you.

You are HER.

And HER is you.